Henry Giroux shows how Disney atempts to hide befind a cloak of innocence and entertainment, while simultaneously exercising its influence as a major force. Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global . How are children—and their parents—affected by the world’s most influential corporation? Henry A. Giroux explores the surprisingly diverse.

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Ch02 Learning with Disney. Apr 21, Ellen rated it it was ok. Not only do I not recommend this, I feel very sorry for college students who are assigned to read this mess. Also to be fair, Giroux acknowledges a lot of the good that Disney tries to do as a cultural force.

Finally, the author goes over two of Disney’s films, Good Morning, Vietnam and Pretty Woman, to show how Disney movies which are viewed by a vast majority of people at least in the US teach racism, sexism, colonialism, and pro-capitalism messages. While giving very valid points about mosue corporation Disneyland’s commercialism, many others were completely off the mark.

This book helps us to learn how to think critically, even when we are presented with ‘just another kids film’. The sections dealing with the actual cultural products of Disney and their content was quite slim.

The Mouse that Roared: Disney and the End of Innocence

Account Options Sign in. Giroux Snippet view – Critical theorist Giroux tackles the Disney conglomerate in considering issues of power and justice.

Giroux and Grace Pollock sets a new standard for the study of Disney and popular culture. There actually isn’t much in here about Disney media itself. Most of it, unsurprisingly, is negative. A thought provoking look at the dangers of corporate growth.

Giroux and Pollack provide a clear argument for the ways that large corporations undermine children’s welfare and democracy. I have a great interest in how story telling shapes our culture and sense of self. Description This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children’s culture into a largely commercial endeavor.


I would be sympathetic to this argument, but the only case that the author made essentially was that Disney is a large, powerful corporation, that its theme park mixes commerce with story telling and that it enforces a squeaky clean image in its businesses. Disney and the End of Innocence presents tools, key concepts and analyses, and the context to provide a critical pedagogy of all things Disney.

Giroux also discusses how influential the ideologies of Disney are on children, leaving me to reflect over negative messages that completely flew over my head when I myself was a young, passive audience member. Thanks for telling us about the problem. Of all the Disney critic books I’ve read, this one did the least for me. Yes, there is issue with themes in Disney films that can be explored and we can demand that they as a company must to better to be more inclusive.

Harvard University Press, But for someone who is looking to become further enlightened in the world of Disney, this is worth checking out – I would recommend Disney Discourse as well. There are no discussion topics on this book yet. He points out the hypocrisy or is it irony? I found this to be quite fascinating and would be interesting in reading another book on the topic.

However, it really turned Disneyland trips into moral dilemmas for me. Something else I read recently pointed out that in this most commercial of environments what you don’t see is corporate advertising. It’s a good reminder that you always need to keep in mind what’s going on behind the curtain and remember that no matter how friendly Disney’s public face is, they’re still looking out for Disney first.

The Mouse That Roared: Disney and the End of Innocence

We don’t believe, but we quite possibly might act as if we do believe I’m a Disney fan but wanted to see the other side of the coin. I suspec originally published at randoymwords. Giroux examines Disney as a corporation, as a leader of education, and as a cultural force. Perhaps your memory of the Vietnam era contained some other forms of rebellion – but the marches and the protests have been roaded from history.


Dec 01, Alex Disney rated it liked it. With Mickey’s popularity tbe decline in the United States, Disney’s market-driven agenda is visible not only in its willingness to transform the hallowed icon upon which its corporate empire was built but also in the very way it has transformed Mickey Mouse’s character. The pedagogy of Disney is an important question – just what is it that this organisation is seeking to teach? He does mouwe Critical theorist Giroux tackles the Disney conglomerate in considering issues of power and justice.

Sep 29, Trevor rated it it was amazing Shelves: GirouxGrace Pollock Limited preview – To me, the most edifying point was thhat greedy and unscrupulous these corporations are. A well-argued point, even if it isn’t a favorable assessment of Disney. No trivia or quizzes yet.

The Mouse that Roared : Henry A. Giroux :

Although the book, published inis a bit outdated. The book is a bit of a tough slog because it’s obviously written by academics without a lot of thought to the layperson but there are a lot of important ideas hiding behind the overly complex jargon.

One of the founding theorists of critical pedagogy in the United States, he is best known for his pioneering work in public pedagogy, cultural studies, youth studies, higher education, media studies, and critical theory. May 22, Allie Roush rated it it was amazing Recommends it for: It even has its own ‘town’ where you give up your freedom to choose various aspects of your own life, so that you can live in the Disney version of ideal small town America.

And it was really annoying his constant use of the word or derivatives of pedagogy. This is the updated and expanded edition reissued in Its not that his arguments are wrong.